Distinguished Professor Genevieve Bell is the Director of the School of Cybernetics and 3A Institute (3Ai) at the Australian National University, and a Vice President and a Senior Fellow in the advance research and development labs at Intel Corporation.


Genevieve holds a PhD in cultural anthropology from Stanford University and is a renowned anthropologist, technologist, and futurist, having spent more than two decades in Silicon Valley helping guide Intel's product development and social science and design research capabilities. She is best known for her work at the intersection of cultural practice and technology development and for being an important voice in the global debates around artificial intelligence and human society.

In 2017, Genevieve returned to Australia and established the 3A Institute at the Australian National University in collaboration with CSIRO's Data61, with the mission of building a new branch of engineering to safely, sustainably and responsibly scale AI-enabled cyber-physical systems. In 2021, she was appointed Director of the new School of Cybernetics at the Australian National University, which as well as housing the 3A Institute, will build out capacity in Systems and Design.